Retail vs. direct

Ray Poynter

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes.

Retail vs. Direct

What is the role of the internet?

Ray Poynter Millward Brown IntelliQuest, United Kingdom.

THE CONTEXT

People who are buying a PC for their home or for work are in the vanguard of internet adoption. The home access figures are well ahead of most estimates of the general internet penetration for the countries reported.

TABLE 1: ACCESS TO THE INTERNET AT HOME, 1999

 FranceGermanyUnited KingdomUnited States
Yes35%51%61%83%
No65%49%39%17%
Base1,1441,1451,1302,394

Table 1 shows marked differences amongst the benchmark countries. Not surprisingly,...

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