Retail media search accounts for 27% of total global search spend

Celeste Huang

WARC Media’s latest Global Ad Trends report looks at the disruption and transformation of the traditional search market.

The total search advertising market, including retail media search, is forecast to grow to $350.4bn this year, of which 27% ($93.8bn) will go to retail media networks, according to the latest WARC Media’s Global Ad Trends report: Search 3.0.

Amidst an ongoing digital ad market slowdown, the global search market is set to be resilient. Paid search(excluding retail media search), the largest media channel by ad spend, is set to increase 6.2% to $256.5bn in 2023, according to WARC Media forecasts. The US will account for 40% of the traditional global search market, reaching...

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