Retail Media Radar: Q2 2024

Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media.
  • Amazon followed its 300% profit growth with the rollout of three new interactive streaming ad formats designed to shrink the gap between TV screens and web browsers.
  • Brand term marketing, aka conquesting, returns to Walmart to capitalize on competitors’ out-of-stock, drive trials and build share.
  • Merchandising via dynamic screens, handheld self-scanners, and celebrity avatar campaigns was “an absolute game changer” for Tesco.
  • Retailers need to behave more like partners than media merchants to win the attention and investment support of CMOs....

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