Retail media proved its yield during a bittersweet holiday season

2022’s holiday season saw moderate sales tempered by high order fulfillment costs and inflation rates – in order to mitigate these challenges, marketers turned to retail media networks as a means to measure and keep accountability for revenue impact.

Like a stocking filled with both presents and coal, the 2022 holiday season served up a mixed bag. It featured in-store experiences (which consumers have missed out on for the past two years) like Casper’s screenings with Netflixas well as digital experiences...

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