Retail media is a massive opportunity – but for whom? Retailers, obviously. Having grown used to a relatively low-margin existence, they spy an opportunity to drive up their profits and they’re piling into the space with gusto as European heavyweights...
Retail media is here and the questions it raises aren’t easy to resolve
Explores brand and retailer perspectives on retail media in Europe, as the industry weighs the benefits and the drawbacks of the technology.
