Retail media in a cross-media strategy

Advice for brands on how to integrate retail media into cross-channel campaign plans.

I remember when retail media was first becoming “a thing”. In its very early days, retail media was nearly impossible to define.

On the agency side, we often found that we would reach a consensus about what that “thing” was – search ads, banner ads, videos, landing pages with retailer calls-to-action on them – only for a new offering to crop up that sent us back to the drawing board.  

Over time, retail media has expanded to encompass many things under a broad umbrella, and we still struggle to put it in a box. You might still think of retail...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands