Retail innovation learnings from a segmented shop formula: Sunka

At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start.

Retail Innovation Learnings From A Segmented Shop Formula: Sunka

Lluis Martinez-Ribes ESADE (Business School)Xavier Roure Supermercats Pujol SA

THE SITUATION BEFORE SUNKA

SUPSA, the retail company that launched Sunka, is a Catalan supermarket company which manages...