Restless On Madison Avenue
Joe Mandese
Every decade or so, Madison Avenue seems to face some new challenge in terms of how it plans and buys, and perhaps more importantly how it thinks about media. Normally, these inflection points are sparked by the emergence of a new medium, say radio in the 1930s and 1940s, TV in the 1950s and 1960s, cable and satellite TV in the 1980s and 1990s, ...