Campaign details
Brand: Responsible Gambling Council (RGC)Agency: Zulu Alpha Kilo
Campaign Summary
Research shows that although young adults think they're in control when gambling, in reality, they're twice as likely to develop a problem. To help them understand the risks, the Responsible Gambling Council created an interactive gaming experience rather than the traditional educational booth often found on college campuses. The game was called Check Your Reflex and used biometric data to demonstrate how we lose control while gambling.
Campaign Goals
Develop an experience to educate young adults about the risks of gambling and encourage safer, more...