Response rates – avoiding the red herrings
Andrei PostoacaIpsos Interactive Services Europe, Romania
INTRODUCTION
Online panel management can be a virtual pool of red herrings.1Arguments on how to properly use an online panel of respondents have been won many times by directing attention from misuse to overuse. Response rates have also been falsely brought into the argument; irrelevant topics such as the danger of professionalism in respondents associated with intensified panel usage, fatigue associated with over-solicitation, or other speculations on the psychology of respondents having been presented to divert attention from the original issue of how to...