Response rates - avoiding the red herrings

Andrei Postoaca

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates.

Response rates – avoiding the red herrings

Andrei PostoacaIpsos Interactive Services Europe, Romania

INTRODUCTION

Online panel management can be a virtual pool of red herrings.1Arguments on how to properly use an online panel of respondents have been...

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