Responding to the Future of Interactive Advertising

Wayne Arnold

Argues that interactive advertising is and should remain a specialist discipline. Profero, the author's company, was the first online interactive agency in the UK: its growth described.

Agency models & structures
United Kingdom

Responding to the Future of Interactive Advertising

Wayne Arnold Profero

It could be argued that there has never been a more challenging time for the marketing and advertising industry. Consumers are becoming ever more sophisticated. With recent studies...

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