Responding to the Future of Interactive Advertising
Wayne Arnold ProferoIt could be argued that there has never been a more challenging time for the marketing and advertising industry. Consumers are becoming ever more sophisticated. With recent studies suggesting that interactive TV is starting to have a substantial impact on how viewers digest advertising (with users accessing interactive services during commercial breaks), marketers are constantly looking for new and fresh ideas to generate breakthrough and results.
Dotcom fever
With talks of a global recession and the inevitable tightening of financial belts, accountability and knowledge of results become a key...