Responding to the Challenges of our Changing World

The author sees an exciting future for advertising as marketers develop multicultural strategies, find new uses for new media and explore e-commerce and on-line information technologies.

Responding To The Challenges Of Our Changing World

The need to combine experimentation with a well defined vision

Julie T. Chan Johnson & Johnson

I can’t think of a more exciting time to be in the world of advertising.

We are at the forefront of...