Respondent Non-Cooperation In Surveys And Diaries: An Analysis Of Item Non-Response And Panel Attrition
Eunkyu Lee Syracuse UniversityMichael Y. Hu Kent State UniversityRex S. Toh Seattle University
Introduction
Marketers often rely on consumer...
Eunkyu Lee Syracuse UniversityMichael Y. Hu Kent State UniversityRex S. Toh Seattle University
Marketers often rely on consumer...