Respondent non-cooperation in surveys and diaries: an analysis of item non-response and panel attrition

This paper analyses the impact of questionnaire design and length of participation on item non-response and panel attrition.
  

Respondent Non-Cooperation In Surveys And Diaries: An Analysis Of Item Non-Response And Panel Attrition

Eunkyu Lee Syracuse UniversityMichael Y. Hu Kent State UniversityRex S. Toh Seattle University

Introduction

Marketers often rely on consumer...