Resolva 24H – Weed it and reap: How Resolva 24H took control of the weedkiller market
Helen Davies, Peter Harris - TBWA\Manchester
WHAT'S THE STORY?
In May 2008 a new product was about to arrive on the weedkiller market, a bright blue brand that promised to be different. (Figure 1.) Resolva 24H worked better and faster than any other product on the market. Our challenge was to announce its arriva