Resilience is still there, but each has its own strengths: Intergenerational changes among Chinese consumers
This research report was written by BCG (CCI), on the Chinese generation Z (14-28 years old), Y generation (29-43 years old, also known as "millennials"), X generation (44-58 years old), baby boomers (59-73 years old) ideas, attitudes, behaviors conducted in-depth research and analysis.
