Reserve a Piece of Childhood
Andrea Chen 陈立维，Tiexin Li 李铁鑫，Dhiren Amin
Guanghe fermented bean curd is one of the oldest food brands in China, but the brand faces problems of decline and aging. The brand hopes that through this campaign, the familiar flavors of childhood will be brought back to the public eye, the brand will be re-energized, the interaction with consumers born in the 1980s and 1990s will be re-established, and sales will be increased.
Case details
Brand: GuangHe fermented bean curd / GuangHe Furu
Brand owner: GuangHe fermented bean curd / GuangHe Furu
Main agency: BBH Advertising (Shanghai) Co., Ltd. / BBH China
Main agency holding group: Publicis Groupe / Pubilicis Groupe
Secondary agency:...
