Researching young people: don’t fall foul of the United Nations

The article discusses the ethics governing research among children. It must comply with ethical standards as well as international law (including the United Nations Convention on the Rights of the Child).

Researching young people: don't fall foul of the United Nations

Barbie Clarke

Esearch with children and teenagers is fun, creative and often innovative. But it can sometimes appear daunting and complex.

International criticism about the way food and drink products are advertised to children has highlighted the way in which kids are treated as consumers. When one adds in global changes in social and family structure, working in this market can appear to be a minefield.

Research with children and young people has to tread a careful path between meeting clients' need for clear and informed insight, and listening to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands