Researching the robot: A new era for market research?

This article shares insights from the7stars collaboration with Differentology to explore AI’s potential benefits in media research, contributing to the AI vs. human debate.

The latest AI landscape

Lately, you can’t read the news or open a social media app without being bombarded with stories of AI advancement; some good, some bad. In the field of media research it is no different, AI has also seen vast growth. Most notably, AI is starting to be used to process and analyse large, unstructured data sets and to aid in survey creation. Many have now seen first-hand the ability of AI to efficiently produce, for example, a questionnaire from a few simple prompts.

There is still a good amount of uncertainty about AI’s implications. To truly...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands