Researching the researchers - the online research barometer

Nicolas Metzke and Katherine Allan

This paper examines usage and attitudes of market researchers worldwide to the Internet as a research methodology.

Researching the researchers - the online research barometer

Nicolas MetzkeCiao France

Katherine AllanCiao UK

INTRODUCTION

The use of the internet as a data collection method began to be explored early. Metha and Sivadas (1995) ran a study which compared an...

Learn more Get a demo