Researching the 4th dimension

Nick Gadsby

This paper will demonstrate how market research's approaches to culture can benefit by employing a historical perspective.

Marketing to youth
Behavioural research
Cultural influences & values

Researching The 4th Dimension

Nick GadsbyDuck Foot Research and Development

The value of culture

It is usual in any introduction into the world of market research to be given some sort of overview of the range of theoretical approaches that inform the...

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