Researching Lifestyles of the Gay and Lesbian Communites
Sarah BridgmanOMD Insight
Helen CroxsonChannel 4 Research
David MunizQSoft Consulting
INTRODUCTION
Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, Outright 2006 research is based upon a robust sample of 18,000 gay and lesbian respondents and 4,000 straight people. This makes the survey the largest ever to track the validity, strength, brand preferences and purchasing power of the UK gay and lesbian community. The study delivers a unique knowledge base essential to successfully communicate with this distinctive marketplace.
December 21 2005 saw the government finally recognising long term same...