Researching behavioural differences among ethnic minority groups: the case for inferring ethnicity on the basis of people's names

Richard Webber

This paper reviews the growing use of personal and family names as a basis for inferring ethnicity, for researching behavioural differences among ethnic groups, and as a basis for market segmentation.

Researching behavioural differences among ethnic minority groups: the case for inferring ethnicity on the basis of people's names

Richard Webber

Kings College London

Introduction

Market research is often commissioned with a view to assessing how well an...

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