Researching a confessional society

It would seem that Web 2.0 is increasingly being seen as providing researchers with a range of new possibilities and opportunities.

Researching a confessional society

David BeerUniversity of York


Mike Savage and Roger Burrows (2007) have written recently about what they describe as a 'coming crisis of empirical sociology'. According to the authors this crisis is driven by an emergent tension between traditional social research techniques, which look increasingly limited in terms of scope and depth of insight, contrasted against the vast transactional database resources used for analysis by the business sector. The problem, they contend, is that, in a context where 'data on whole populations' are 'routinely gathered as a by-product of institutional transactions' (Savage &...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands