Researchers and creatives: a meeting of minds?

Charles Young, founder and CEO of Ameritest, tackles the knotty problem of the advertising research debrief meeting with the creative team who developed the ad.

Researchers and Creatives: A Meeting of Minds?

Charles YoungAmeritest

When I heard the learn'd astronomer,

When the proofs, the figures, were ranged in columns before me,

When I was shown the charts and diagrams, to add, divide, and measure them,

When I sitting...