Research that drove the Metamorphosis of a Public Sector Organisation

Describes how a public sector charity organisation, ENCAMS (Environmental Campaigns) was turned round by innovative use of market research.

How Research Drove The Metamorphosis Of A Public Sector Organisation

Jo Butcher ENCAMSSimon Strutt and Carolyn Bird The Marketing Works

This paper will show how a public sector organisation has been turned around by the innovative use of market research....