Research, Politics, and the Web can Mix: Considerations, Experiences, Trials, Tribulations in Adapting Conjoint Measurement to Optimizing a Political Platform as if a Consumer Product

Discusses the use of conjoint measurement in Internet-based research in a political context. The case study described aimed to discover what political positions would be most appropriate for Vice-President Al Gore, before the U.S.

Research, Politics and the Web Can Mix

Considerations, Experiences, Trials, Tribulations in Adapting Conjoint Measurement to Optimizing a Political Platform as if a Consumer Product

Howard Moskowitz Alex Gofman Prasad Tungaturthy Madhu Manchaiahand...