Research, Politics, and the Web can Mix: Considerations, Experiences, Trials, Tribulations in Adapting Conjoint Measurement to Optimizing a Political Platform as if a Consumer Product
Dorit Cohen, Madhu Manchaiah, Prasad Tungaturthy, Alex Gofman and Howard Moskowitz
Discusses the use of conjoint measurement in Internet-based research in a political context. The case study described aimed to discover what political positions would be most appropriate for Vice-President Al Gore, before the U.S.
Research,
Politics and the Web Can
Mix
Considerations,
Experiences, Trials,
Tribulations in Adapting
Conjoint Measurement to
Optimizing a Political
Platform as if a Consumer
Product
Howard
Moskowitz
Alex Gofman
Prasad Tungaturthy
Madhu Manchaiahand...
