Research methodologies in China - Past, present, and future
Brian Fine, R. Susan Ellis and Daisy Xu
This article reviews the history, growth and present status of market research in China. Face-to-face interviewing, initially popular, has suffered, as in the West, from rapidly falling response rates and sample bias.
Research methodologies in China: Past, present, and future
R. Susan EllisMelbourne Business School, Australia
Brian FineThe Online Research Unit (ORU), Australia
Daisy XuSynovate, China
CHINA IN A GLOBAL CONTEXT
“China is the big, looming dragon sitting...