Research methodologies in China - Past, present, and future

Brian Fine, R. Susan Ellis and Daisy Xu

This article reviews the history, growth and present status of market research in China. Face-to-face interviewing, initially popular, has suffered, as in the West, from rapidly falling response rates and sample bias.

Research methodologies in China: Past, present, and future

R. Susan EllisMelbourne Business School, Australia

Brian FineThe Online Research Unit (ORU), Australia

Daisy XuSynovate, China

CHINA IN A GLOBAL CONTEXT

“China is the big, looming dragon sitting...

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