Research in popular culture

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.

Research in popular culture

John SergeantEureka Strategic Research Pty Ltd, Australia

James LaneJames Lane Research, Australia


The more talented a person is, the more options he or she has in selecting a career. Yet, the talented people whom we want...

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