Research in popular culture

John Sergeant and James Lane

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.

Research in popular culture

John SergeantEureka Strategic Research Pty Ltd, Australia

James LaneJames Lane Research, Australia

PREFACE

The more talented a person is, the more options he or she has in selecting a career. Yet, the talented people whom we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, just like most members of the public. This paper explores the image of market and social research that is portrayed in film, television, poetry, cartoons and literature. It is argued that this has an effect on...

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