Research in India: the latest trends - a report from the MRSI Annual Seminar

This report summarises the Market Research Society of India's 2010 seminar. Themed around "unravelling the new age consumer", the event focused on the need for research to adopt new techniques and deliver knowledge - not just information - to marketers.

Research in India: the latest trends - a report from the MRSI Annual Seminar

Dr Anupama Wagh Koppar

November 2010 saw a gathering of researchers and research users in equal strength for the 20th MRSI Annual Seminar. The Seminar, conducted by Market Research Society of India (MRSI) in association with ESOMAR (European Society for Opinion and Marketing Research), is an annual event and provides a forum to share success stories and exchange new ideas and techniques in research. The theme of this year was 'Unravelling the new age consumer'. It was a two-day seminar held in Mumbai and broadly covered technology...

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