Research in diversity, equity, and inclusion: Understanding the impact of racism and contributing to more inclusive and anti-racist futures

Manuel Garcia-Garcia, Tina Cheng, Jana DeLancey, April Jeffries and Philip Ryan

Ipsos research, in partnership with Mastercard and Bank of America, into systemic racism in the modern world and building more equitable and inclusive businesses.

It is time to tackle inequity

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Black man. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma of the COVID-19 pandemic's first peak, and at a time when many of our political leaders were using division as a strategy to acquire and consolidate power. These circumstances combined to create a moment that jolted people around the world into confronting the extent of structural inequality in our societies, in our workplaces, and in our...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands