Research in an age of superfluity

Market Research urgently needs to respond to a new challenge - The Age of Superfluity. The notion of choice is central to so much research, and to broader social life.

Research in an age of superfluity

Nick SouthgateGrey London

Introduction & Overview

The Golden Jubilee Conference gives one a pretext to write a paper that takes the long view. This paper embraces the full gamut of the conference's historical spread....

Not a subscriber?

Schedule your live demo with our team today