Research in aiding democracy in Afghanistan - how research can help contribute effectively to changes in society

This paper demonstrates how research can help contribute effectively to changes in the society. It also demonstrates how the market research industry can stretch itself, making adjustments and suitably molding its techniques to work in adverse situations where the use of a structured framework is not feasible.

Research in aiding democracy in Afghanistan – how research can help contribute effectively to changes in society

Kaushik Mukherjee and Sunil PillaiACNielsen ORG-MARG, India

BACKGROUND

The name Afghanistan is synonymous with dry mountainous terrain, trouble, unrest and daunting challenges. After decades of war, the nation is suffering from a poor economy, and even its environment is in a state of crisis. The country is riddled with

. Report prepared by of Charney Research – Voter Education Planning Survey: Afghanistan 2004 National Election (A report based on Public Opinion Poll).

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