Research: How brands can score with effective sport sponsorship

Alex Charkham

Industry-first research from global sports and entertainment agency Fuse in partnership with System1 reveals that sport sponsorship, if implemented in the right way, can drive stronger growth than traditional brand-led advertising.

Sport is full of emotional levers – the competition, the endeavour, the thrill, the challenge – and over the years brands and advertisers have used that to full effect, with some of the world’s best creative having had sport sponsorship at the core of...

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