Research for the bottom line
Converting what people say to what people do
Farrokh Suntook Total Research LimitedDavid Gidney Dow Chemical CompanyJoan Fredericks Total Research Corporation andTim Rey Dow Chemical Company
Research for the bottom line
Collaborative and ongoing work between The Dow Chemical Company and Total Research Corporation over a number of years has explored how organisations who measure customer perceptions can convert this information into influencing how customers ultimately behave.
