Research alchemy: combining creativity and rigour with a sprinkling of sugar

This paper examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management.

Research alchemy: combining creativity and rigour with a sprinkling of sugar

Carl Nagle and Helen WilliamsGlobal Candy, Cadbury Schweppes Asia Pacific, Australia

Kristin HickeyThe Leading Edge, Australia

PREFACE

The challenges of the market research consultant...

Not a subscriber?

Schedule your live demo with our team today