The fashion retailer, Republic, wanted to find new channels to best drive online sale and to drive 4,000 additional sales to over a five-week period during the run up to Christmas 2008 at a cost per acquisition of £10.




Christina Marks

Mark Fletcher

Anna Weaver

Sam Allen

Ste Sawyer

Laurent Andrzejak

Ewen Pearson

Graeme Rochester

Lydia Baxendale


The question was how to deliver high sales volumes at a low cost per acquisition. Our answer was original and engaging banners as part of a carefully targeted CPA campaign. We exceeded the target cost per acquisition by 15% and the target sales by 37%, delivering £5.35 for every £1 invested.


To find new channels to best drive online sales. To drive 4,000 additional sales to a five-week...

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