Republic of Singapore Navy: How the Navy turned 'crazy' into a desirable thing for Gen Z jobseekers

Cleef Chong

The Republic of Singapore Navy ran the campaign It's Not Crazy. It's the Navy to improve perceptions of naval careers and increase consideration.

Campaign details

Brand: Republic Of Singapore Navy Brand owner: Ministry of Defence, Singapore Entrant company: MullenLowe SingaporeIdea creation: MullenLowe Singapore Market: Singapore Sector: Military & emergency services Media channels:Online display, Content...

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