Repositioning Research: A New MR Language Model
Virginia Valentine Semiotic Solutions
Winner of the David Winton award for Best Technical Paper at the 2002 Market Research Society Conference
Introduction
The great MR relaunch debate has raged...
Repositioning Research: A New MR Language Model
The author uses semiotic analysis to look at the language and imagery used by the market research industry to market itself, and argues that it needs to change if research is to be taken seriously at board level.
