Repositioning a Market Leader

Barbara Krafte

This article describes how Comverse, a global leader in telecommunications enhanced services, repositioned itself to expand and maintain a strong competitive presence in a rapidly developing market in 2000/1.

Repositioning A Market Leader

A communications company leverages new branding strategy to inspire the market.

Barbara Krafte Comverse

Facing a dynamic and quickly evolving market, the rapid deployment of new technology and a changing competitive landscape,...

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