Repositioning a Market Leader

This article describes how Comverse, a global leader in telecommunications enhanced services, repositioned itself to expand and maintain a strong competitive presence in a rapidly developing market in 2000/1.

Repositioning A Market Leader

A communications company leverages new branding strategy to inspire the market.

Barbara Krafte Comverse

Facing a dynamic and quickly evolving market, the rapid deployment of new technology and a changing competitive landscape,...