Report from the Future Foundation conference: Building business through insight
Philip Smith of Haymarket, the trade publisher, set the scene for the morning's exploration of the role that consumer insight is playing in the way organisations build business by introducing Christophe Jouan, CEO of the Future Foundation, who reported the headline findings of a recent Foundation study.
Defined variously as 'a moment of truth' or an 'Aha!' experience, consumer insight can be expressed in various ways but an essential part of the definition is that it must be actionable. Organisations are increasingly seeing the importance of 'putting...