Renewing the original bonds - let's put psychology back into market research (and marketing!)

Market research has its roots in psychological theory and method, but there is a growing gap between psychological understanding and market research practice.

Renewing the original bonds – let's put psychology back into market research (and marketing!)

David BakkenHarris Interactive, United States

PREFACE

Market research has its roots in psychological theory and method, but there is a growing gap between...

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