Renewing market segmentation

Paul Markowitz and Steven Cohen

The intent of this paper is to present practicing researchers with an innovative use of state-of-the-art tools to solve problems that are too often glossed-over.

Renewing Market Segmentation

Some new tools to correct old problems

Steve CohenandPaul MarkowitzKnowledge Networks

INTRODUCTION

Segmentation continues to be one of the most powerful tools available to marketers to understand markets better and to deliver...

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