Renault ZOE: How many hamsters does it take to charge an e-car?

Andrea Zender, Michael Kittel

Car manufacturer, Renault, teamed up with a credible influencer to help it beat its rival, Tesla, in the electromobility space in Germany.

Campaign details

Brand: Renault ZOEBrand owner: Renault Deutschland AGLead agency: OMD GermanyContributing agency: Saatchi & Saatchi, GoogleCountry: GermanyIndustries: Eco, hybrid, electric carsMedia channels: Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 5 - 10 million

Executive summary

Purchase decision processes in the field of electromobility take longer, are more complex and require more information. The risk of losing customers in the process is enormously high.

With the help of a credible influencer, Renault beats...

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