This is a love story. But not one about romance or seduction.
This is about an enduring love. One that spans generations.
A love Renault thought it had lost but managed to rediscover.
We unlocked it by digging into the past, and unearthing a distinctive asset in Papa Nicole that wasn't just famous and unique but was packed full of latent affection.
We didn't just bring it back. We told a whole new chapter in the story – one that connected the past with the future, leveraging nostalgia and delivering modernity. A story that allowed us to...