Renault UK: Papa? Nicole! Rekindling an old flame for Renault

Renault, a car manufacturer, revived Papa Nicole, an iconic retelling of the brand's iconic father-daughter tale to restore its place in British hearts and rebuild brand consideration ahead of the launch of the new electric Megane.


This is a love story. But not one about romance or seduction.

This is about an enduring love. One that spans generations.

A love Renault thought it had lost but managed to rediscover.

We unlocked it by digging into the past, and unearthing a distinctive asset in Papa Nicole that wasn't just famous and unique but was packed full of latent affection.

We didn't just bring it back. We told a whole new chapter in the story – one that connected the past with the future, leveraging nostalgia and delivering modernity. A story that allowed us to...

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