Renault: Plug-inn

Renault, a car manufacturer, designed Plug Inn as a peer-to-peer app that connects electric car drivers to home charger owners in France, with the long-term goal of expanding the network beyond France and creating the largest charging network in Europe.

Campaign details

Title: Renault – Plug-InnBrand: RenaultProduct: Plug-InnIdea: Publicis ConseilCountry: France

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsFranceNon-specificAdults (26-55)MiddleN/A

Why is this work relevant for Creative Effectiveness?

Plug Inn is a peer-to-peer app that allows electric car driver to connect with people who own home chargers and rent them to charge their cars anywhere they are, even remote places where charging an electric car seemed impossible. It is an innovative way to interact with customers by...

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