Renault: Plug-inn

Renault, a French car manufacturer, created a new source of shared revenue and a charging network for electric car owners through its app, Plug Inn.

Campaign details

Title: Renault – Plug-InnBrand: RenaultProduct: Plug-InnIdea: Publicis ConseilCountry: France

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
App LiveApp Store, Google Store12/03/202323/04/20331France

Relevance for Creative Strategy

It's a fact that there were not enough charging stations for electric cars, but it was also a fact that because of this, many people have their own charger at home, especially in remote locations where there are no public charging stations. If we could find a way to connect electric...

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