Renault: Plug-Inn

Auto manufacturer Renault created the Plug Inn app to connect electric vehicle (EV) owners to home charging stations across France.

Campaign details

Title: Renault - Plug-InnBrand: RenaultProduct: Plug-InnIdea: Publicis ConseilCountry: France

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
App LiveApp Store, Google Store12/03/202323/04/20331FRANCE

Relevance for Creative Strategy

Plug Inn is a peer-to-peer app that allows electric car driver to connect with people who own home chargers and rent them to charge their cars anywhere they are, even remote places where charging an electric car seemed impossible. It is an innovating way to interact with customers by offering...

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