Renault (Italy) - Modus. Grow up, what for?

The short paper details a campaign targeted at future mothers at antenatal classes, which distributed a kit with a children's book symbolising the security offered by the Modus.

Renault (Italy) – Modus. Grow up, what for?

Campaign Title Modus Grow Up, what for?Brand RenaultCategory A1 Automotive & Consumer Durables incl. HouseholdMedal BronzeAgency Publicis Dialog

SUMMARY

The campaign targeted future mothers at antenatal classes...