Renault India: Rural India – just a call away

Renault, a car manufacturer, increased searches and calls to dealerships in India by marketing video ads to rural communities in India.

Campaign details

Brand: Renault IndiaAgency: OMDRegion: APAC

Campaign video

Strategy

Objective

During Covid 2nd wave in 2021 automobile sector was one of the most impacted sectors that witnessed a steep decline in sales. Renault also saw a drop of nearly 30%...

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