Remy Martin: Lean operations for high-value groups help both members and business gain benefits

In a period of weak consumer goods markets, the foreign wine industry and brandy market in online channels have risen against the trend.

Case details

Brand: Remy Martin

Brand owner: Rémy Cointreau Group

Main agent: Hangzhou Duozhun Data Technology Co., Ltd. DZ

Major agency holding group: Ascential

Launched in: Mainland China

Industry: Wine

Media channels:

Budget: 30-40 million

Case Summary

From January to May 2022, the sales of foreign wines in Tmall channels increased by more than 30%. In a period of weak consumer goods market, the foreign wine industry and brandy market in online channels rose against the trend, which fully demonstrated that drinking is not only a social activity, but also a vehicle...

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